A builder who advises — not an advisor who outsources the build.

GroundWork AI sits in the rare middle: between strategy firms that hand over a deck and disappear, and dev shops that build without judgment. We advise on what’s worth doing and build it ourselves — for green industry operators first, and for hands-on operators in other industries too.

Why we exist

Most owners hear “AI” and get either hype or a 40-page report that never turns into anything. We saw the gap: someone who actually understands estimating, routing, follow-up, labor shortages, and thin margins — and can also ship production software. So we built it. We find where AI pays off, build it, and get your team using it.

The proof behind the claim

A positioning statement only matters if it’s backed by real work. Ours:

• ✓ We’ve taken companies through the full arc of an AI transition — getting started, getting employees confident instead of anxious, advising the C-suite on reinventing around AI, helping hire the key AI-forward roles, then going into the product to fix bugs and ship features fast.
• ✓ Peter has briefed the offices of Congressmen and Senators on critical gaps in federal and state AI law — work aimed at a successful AI transition for government and the public.
• ✓ We teach this publicly. Peter and Courtney have given talks on putting AI to work now and on where AI is heading, and Peter is booked for two more this year — rvatech (the Richmond Technology Council) and SYNKD Live (the national outdoor-living and landscape event in Phoenix).
• ✓ We launched our own 100% AI-native startup, EarthaPro, and built all of it ourselves. At tradeshows people assume we’re a 50-person, funded company — we’re completely bootstrapped, because we saw in late 2023 where this was going and went all in.

The founders

You get two equal founders on your problem — not a junior consultant reading off a playbook.